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Research papers

Against all odds!

The challenge of establishing a leading brand in terms of market share and pharmacist recommendation in the OTC segment of pain relievers proves to be the ultimate task for marketing and market research: the coping strategies of sufferers seemed too...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Dirk Frank, Marcus Neureiter
Company: GSK
March 3, 2010
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Citation

Frank and Neureiter (2010a, March 03). Against all odds!. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/against-all-odds-


Research papers

Globalization of market research tools

The paper describes a research approach which is particularly suited for international research: a standardized pack test methodology which utilises latest multimedia technologies for on-screen testing of new pack designs. The digitalization of the...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Harriet Dehde, Dirk Frank
Company: ISM GLOBAL DYNAMICS GmbH
September 1, 1999
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Citation

Dehde and Frank (1999a, September 01). Globalization of market research tools . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/globalization-of-market-research-tools-